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LearnOBots: navigating through uncharted waters

Sadaf Taimoor (Sadaf Taimoor is based at the Department of International Business and Marketing, NUST, Islamabad, Pakistan)

Publication date: 29 November 2020


Learning outcomes

In the light of the case and the accompanying case questions, the students should understand the theoretical underpinnings of the Blue ocean strategy. Application and critical evaluation of analytical frameworks associated with the blue ocean strategy. Role of political, socio-cultural and technological factors undermining the success of any endeavor aimed at bringing about innovation in education in Pakistan. The critical balance that social enterprises need to develop between their commercial and social impact goals.

Case overview/synopsis

Founded in early 2014, LearnOBots was a young social enterprise spearheaded by Shamyl Bin Mansoor and Faisal Laghari. The venture aimed to provide science, technology, engineering, and mathematics-based, tech supported experiential learning to young kids, which would eventually help improve the educational standards in the country. This case presents the complex dilemma of an enterprise, which achieved market traction to its novel business idea but soon faced changing competitive dynamics that posed a challenge to the uncontested blue ocean strategy that the venture attempted to create. The case is a rich description of the idiosyncrasies that an innovative startup faces in emerging markets context. It gives an insight on the balancing act that social enterprises need to achieve between their business goals and social impact aspirations.

Complexity academic level

This case is geared toward undergraduate students enrolled in courses of strategy and entrepreneurship.

Supplementary materials

Teaching Notes are available for educators only.

Subject code

CSS 3: Entrepreneurship.



Taimoor, S. (2020), "LearnOBots: navigating through uncharted waters", , Vol. 10 No. 4.



Emerald Publishing Limited Bingley, United Kingdom

Copyright © 2020, Emerald Publishing Limited

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