EHBH Pvt. Ltd – a step towards creation of a unique business model

Abstract

Subject area

Entrepreneurship.

Study level/applicability

Postgraduate/graduate management programmes.

Case overview

EHBH is a Delhi-based healthy food and snacks company offering an effective, efficient and reliable service in the beverage/catering segment. The company has opened outlets in corporate offices and educational institutions in Delhi/NCR. Driven by quality and hygiene standards, the company's aim is to keep customer satisfaction at the core of its operations. The case on EHBH describes the entrepreneurial journey of the founder and MD, Mr Furkan Khan. The case discusses the motivation to start a new venture. The thrust of the case lies in learning how to develop and operate unique business model. The case is written at the time when the company is in its establishment stage. The case elucidates the potential in the food industry especially fruit juices.

Expected learning outcomes

To demonstrate specific motivating factors to enter into a new venture, to understand various entrepreneurial models and their applicability in the present case, to highlight overview, trends and the various challenges associated with Indian juice food industry, to understand the conception and implementation of new business model.

Supplementary materials

Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

Citation

Nisa, S. and Junaid, A.B. (2013), "EHBH Pvt. Ltd – a step towards creation of a unique business model", , Vol. 3 No. 6. https://doi.org/10.1108/EEMCS-04-2013-0030