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Al Qatef Holding: a case of a rough landing in the Gulf-based real estate industry

Mona Abou Soueid (School of Business Administration, American University of Sharjah, Sharjah, United Arab Emirates)
Martin Spraggon (Department of Management, American University of Sharjah, Sharjah, United Arab Emirates)
Virginia Bodolica (Department of Management, American University of Sharjah, Sharjah, United Arab Emirates)

Emerald Emerging Markets Case Studies

ISSN: 2045-0621

Publication date: 28 July 2017


Subject area

Organizational behavior.

Study level/applicability

Upper-level undergraduate courses, introductory MBA courses.

Case overview

This case study unveils the story of Al Qatef Holding, a Gulf-based real estate company that was created on the vision of one ambitious businessman. The case begins in 1999 when Faisal Al Qatef decided to pursue his dream of establishing a full-fledged corporation to serve the mounting real estate needs in the Gulf region. Faisal started his company by launching a number of residential and commercial property developments in his home country, Kuwait. During its early years of operation, Al Qatef Holding witnessed an impressive success and an increasing appetite for growth. A couple of years down the road, the founder made the strategic decision to open a new branch in Doha to seize the opportunity that the Qatari real estate market presented at that time. Yet, along with the rapid expansion came the company’s incapacity to deliver on its promises, generating many customer complaints and a damaged reputation owing to poor construction quality and significant delays in project delivery. The case describes the multiple challenges experienced by Al Qatef Holding throughout its evolution and portrays the external and internal dynamics that led to its initial success and subsequent decline.

Expected learning outcomes

Assess the internal dynamics and challenges that are associated with the management of small firms; discuss how leadership styles and characteristics affect the organizational climate and employee performance; demonstrate understanding of how corporate culture drives human behavior in the workplace; perform an analysis of firm structure to estimate its impact on individual and organizational outcomes; apply different techniques for enhancing employee motivation in organizations; and evaluate the effectiveness of managerial decisions and provide recommendations for securing corporate survival.

Supplementary Materials

Teaching Notes are available for educators only. Please contact your library to gain login details or email to request teaching notes.

Subject code

CSS 6: Human Resource Management.



Abou Soueid, M., Spraggon, M. and Bodolica, V. (2017), "Al Qatef Holding: a case of a rough landing in the Gulf-based real estate industry", Emerald Emerging Markets Case Studies, Vol. 7 No. 3.



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Copyright © 2017, Emerald Publishing Limited

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