A hybrid approach to optimize initial design strategies for pre-sale housing projects
Engineering, Construction and Architectural Management
ISSN: 0969-9988
Article publication date: 28 February 2019
Issue publication date: 3 April 2019
Abstract
Purpose
The purpose of this paper is to propose a hybrid decision-making model for optimizing the initial design strategies of pre-sales housing, identifying factors affecting the initial design of housing, and developing different initial design approaches and strategies based on buyers’ preferences.
Design/methodology/approach
Indicators and factors in line with the local initial planning and design are created according to the design quality indicator framework. The important indicators and factors are screened out preliminarily with the fuzzy Delphi method and decision-making trial and evaluation laboratory based analytic network process. The performances of two actual cases under similar site conditions are checked with regard to the overall residential sales rate and time on the market (TOM).
Findings
The result shows that the proposed model can effectively improve the sales rate, shorten the TOM and better complies with buyer design strategy demands, and thus positively correlating to economic value.
Originality/value
Pre-sales make possible the customized strategy of allowing future residents to participate in the housing design process. However, buyers’ participation in the design process is highly limited, and developers usually determine their planning and initial residential design strategies based on experience and intuition. With the proposed approach, the initial residential design of a project can be effectively intervened, so that home users can truly participate in the design, and the residential construction service can be provided in a unique, but non-universal way.
Keywords
Acknowledgements
The authors appreciate the valuable comments from editors and anonymous reviewers. Their detailed comments helped to improve the clarity and focus of this study. The authors are also grateful for the funding supported by the Taiwan Building Technology Center from The Featured Areas Research Center Program within the framework of the Higher Education Sprout Project by the Ministry of Education (MOE) in Taiwan.
Citation
Juan, Y.-K., Lin, I.-C. and Tsai, J.-X. (2019), "A hybrid approach to optimize initial design strategies for pre-sale housing projects", Engineering, Construction and Architectural Management, Vol. 26 No. 3, pp. 515-534. https://doi.org/10.1108/ECAM-04-2018-0187
Publisher
:Emerald Publishing Limited
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