Guest editorial: Introduction – critical perspectives on language in international business

Claudine Gaibrois (University of St. Gallen, St. Gallen, Switzerland and Zurcher Hochschule fur Angewandte Wissenschaften Life Sciences und Facility Management, Wadenswil, Switzerland)
Philippe Lecomte (Toulouse Business School, Midi-Pyrénées, France)
Mehdi Boussebaa (Adam Smith Business School, University of Glasgow, Glasgow, UK)
Martyna Sliwa (Durham University Business School, Durham, UK)

Critical Perspectives on International Business

ISSN: 1742-2043

Article publication date: 5 January 2023

Issue publication date: 5 January 2023



Gaibrois, C., Lecomte, P., Boussebaa, M. and Sliwa, M. (2023), "Guest editorial: Introduction – critical perspectives on language in international business", Critical Perspectives on International Business, Vol. 19 No. 1, pp. 1-5.



Emerald Publishing Limited

Copyright © 2023, Emerald Publishing Limited

Over the past two decades, the issue of (natural) language has attracted increasing critical attention in the field of international business (IB) and management studies more broadly (Tietze and Piekkari, 2020; Wilmot, 2017). While a managerialist-functionalist perspective dominates the field, a growing body of research has turned attention to questions of power and politics. For instance, it has been argued that the increasingly widespread practice of mandating a common (typically English) language inside multinational companies (MNCs), far from being a neutral process, “should be viewed as exercise of power” (Vaara et al., 2005, p. 596). The process typically results in native speakers benefitting from “unearned status gain” (Neeley and Dumas, 2016, p. 1) and obtaining undue control over the communication flow (Feely and Harzing, 2003; Harzing and Pudelko, 2013). In other words, a “common” language in MNCs can empower some employees and disempower others (Barner-Rasmussen et al., 2014; Marschan-Piekkari et al., 1999; Peltokorpi and Vaara, 2014). Similarly, research has shown how translation within the MNC can be understood as an inherently political act (Ciuk et al., 2019; Logemann and Piekkari, 2015).

Some research has also placed greater emphasis on individual agency in the context of the linguistic inequalities described above. This might include open resistance against the use of a certain language as well as more subtle forms of non-compliance, such as adaptation (Gaibrois and Nentwich, 2020; Wilmot, 2017). Such work highlights power and politics in MNCs as a source of dynamism and change, stressing possibilities of empowerment, emancipation and giving voice to marginalized groups. As an example, scholars have recently stressed the power effects of hybrid language use, as it can provide possibilities to express voice and facilitate participation in interactions (Gaibrois, 2018; Janssens and Steyaert, 2014).

Additionally, a growing body of literature has provided critical reflections on the dominance of English in management research and education, including IB. This body of research has questioned the “hegemony of English in the production of management knowledge” (Karhunen et al., 2018, p. 985) and called for more dialogue and research on the subject (Boussebaa and Brown, 2017; Boussebaa and Tienari, 2021; Tietze and Dick, 2009).

This emerging body of power-sensitive research has been important. However, there is a range of under-studied issues on language dynamics from a critical IB perspective that require attention. The research highlighted above and the papers presented below are just the starts of what we think is a much-needed stream of critical research on language in IB. One issue to be further examined is how language policies inside MNCs and the related process of “Englishization” may be shaped by power relations rooted in the colonial past and present (Boussebaa et al., 2014; Vaara et al., 2005; Paunova, 2017; Śliwa, 2008). Another related issue concerns the linkages between the use of English as a global language and the global spread of neo-liberalism (Śliwa, 2010).

Additionally, to understand the effects of contemporary IB activity on society (Boussebaa, 2021; Dörrenbächer and Michailova, 2019), further research is required on how language policies and practices in MNCs relate to processes of participation and inclusion/exclusion (Tatli and Özbilgin, 2012). Research investigating how language intersects with other diversity dimensions, such as migrant background, education or organizational function, shows how language contributes to social and organizational differentiation (Johansson and Śliwa, 2016). Possible questions include the effects of using English as a “lingua franca” on the participation of low-skilled employees in organizational life (Gaibrois, 2015) or the consequences of the foreign-language environment on migrants’ and refugees’ organizational status.

In this Special Issue, we have invited scholars from various disciplines and geographical locations to reflect further on the issue of language in IB from a critical perspective. Potential contributors were encouraged to challenge the earlier focus on managerial perspectives by highlighting issues of power, privilege and inequality. We selected four papers. Reflecting back on the overall body of submissions, we observe that there is still plenty of potential for critical studies investigating how language policies and practices in IB are mediated by power and politics. It is our hope that this Special Issue contributes to encouraging further research in this area. In light of recent events, possible topics might include language inequalities in the context of the COVID-19 pandemic (Piekkari et al., 2021), refugees’ language-related challenges in accessing the labour market (Lønsmann, 2022), and the effects of the increasing digitalization of workplace activities on language-related power relations in MNCs.

The four papers we selected to stand out by their focus on topics that have, thus, far received limited attention in language-sensitive IB. Jonna Ristolainen, Virpi Outila and Rebecca Piekkari, in their paper titled “Reversal of language hierarchy and the politics of translation in a multinational corporation”, examine the politics of interlingual translation in a Finnish MNC. Drawing on a postcolonial perspective, which is rarely used in language-sensitive IB (for exceptions, see Boussebaa et al., 2014; Vaara et al., 2005), the authors situate translation within the Finish MNC in the context of colonial relations between Finland and Russia. They show how Russian became the dominant language of translation despite English being the firm’s official common language and explain that reversal of the corporate language hierarchy with reference to Russia’s historical role as a colonial power.

Kyoungmi Kim and Jo Angouri’s paper titled “‘It’s hard for them to even understand what we are saying’: Language and politics in the multinational workplace” illustrate how language becomes part of a mechanism of negotiating group membership and of perpetuating or challenging power asymmetries through social and ideological processes. The study investigates a Korean MNC, and thus, contributes to the much-needed investigation of Non-Western contexts in language-sensitive IB. By drawing on the notion of language ideologies from sociolinguistics, the authors introduce a valuable concept for the analysis of power and language in IB. The study also has the potential to stimulate methodological innovation because it draws on interviews from an ethnographic case study and analyses language use in situ, both methods that are rarely used in language-sensitive IB.

The effects of colonialism on language use are also addressed by Natalie Wilmot and Susanne Tietze in their paper titled “Englishization and the Politics of Translation”. The authors extend the emerging debate on “Englishization” in IB and management more broadly by considering the issue of translation. They provide a useful review of the relevant literature and find that despite growing interest in language in IB research, the issue of translation has received comparatively little attention. They also show that those articles which do address translation fall into one of five categories: epistemological/methodological, translator agency, discursive void/conceptual fuzziness between languages and translation as social practice. The authors also usefully call for greater engagement between studies of language/translation in IB and post-colonial theory.

Finally, in their paper on international accreditation challenges in French business schools, titled “International accreditation experts as linguistic and cultural boundary-spanning facilitators: A critical assessment of the effects on internal stakeholders”, Mary Vigier and Michael Bryant focus on higher education. The authors situate their study in France, which is useful given most relevant studies have focused on the UK (Śliwa and Johansson, 2014; although for an exception, see Boussebaa and Brown, 2017). Vigier and Bryant identify a set of linguistic and cultural challenges that French business schools encounter in their efforts to secure international accreditation. The authors draw attention to the substantial political and practical efforts that the schools have to invest in to learn and adapt to the HE practices and value systems of the cultural and linguistic context from which international accreditation principles derive. In this regard, the requirement to use the English language throughout the accreditation process adds another layer of complexity.


Barner-Rasmussen, W., Ehrenrooth, M., Koveshnikov, A. and Mäkelä, K. (2014), “Cultural and language skills as resources for boundary spanning within the MNC”, Journal of International Business Studies, Vol. 45 No. 7, pp. 886-905.

Boussebaa, M. (2021), “From cultural differences to cultural globalization: towards a new research agenda in cross-cultural management studies”, Critical Perspectives on International Business, Vol. 17 No. 3, pp. 381-398.

Boussebaa, M. and Brown, A.D. (2017), “Englishization, identity, regulation and imperialism”, Organization Studies, Vol. 38 No. 1, pp. 7-29.

Boussebaa, M. and Tienari, J. (2021), “Englishization and the politics of knowledge production in management studies”, Journal of Management Inquiry, Vol. 30 No. 1, pp. 59-67.

Boussebaa, M., Sinha, S. and Gabriel, Y. (2014), “Englishization in offshore call centers: a postcolonial perspective”, Journal of International Business Studies, Vol. 45 No. 9, pp. 1152-1169.

Ciuk, S., James, P. and Śliwa, M. (2019), “Micropolitical dynamics of interlingual translation processes in an MNC subsidiary”, British Journal of Management, Vol. 30 No. 4, pp. 926-942.

Dörrenbächer, C. and Michailova, S. (2019), “Societally engaged, critical international business research: a programmatic view on the role and contribution of CPOIB”, Critical Perspectives on International Business, Vol. 15 Nos 2/3, pp. 110-118.

Feely, A.J. and Harzing, A.-W. (2003), “Language management in multinational companies”, Cross Cultural Management: An International Journal, Vol. 10 No. 2, pp. 37-52.

Gaibrois, C. (2015), Power at Work: The Discursive Construction of Power Relations in Multilingual Organizations, Difo-Druck, Bamberg.

Gaibrois, C. (2018), “It crosses all the boundaries': hybrid language use as empowering resource”, European Journal of International Management, Special Issue Working Across Language Boundaries in International Business, Vol. 12 Nos 1/2, pp. 82-110.

Gaibrois, C. and Nentwich, J. (2020), “The dynamics of privilege: how employees of a multinational corporation construct and contest the privileging effects of English proficiency”, Canadian Journal of Administrative Sciences, Vol. 37 No. 4, pp. 468-482.

Harzing, A.-W. and Pudelko, M. (2013), “Language competencies, policies and practices in multinational corporations: a comprehensive review and comparison of Anglophone, Asian, Continental European and Nordic MNC”, Journal of World Business, Vol. 48 No. 1, pp. 87-97.

Janssens, M. and Steyaert, C. (2014), “Re-considering language within a cosmopolitan understanding. Toward a multilingual franca approach in international business studies”, Journal of International Business Studies, Vol. 45 No. 5, pp. 623-639.

Johansson, M. and Śliwa, M. (2016), “It is English and there is no alternative’: intersectionality, language and social/organizational differentiation of Polish migrants in the UK”, Gender, Work and Organization, Vol. 23 No. 3, pp. 296-309.

Karhunen, P., Kankaanranta, A., Louhiala‐Salminen, L. and Piekkari, R. (2018), “Let’s talk about language: a review of language‐sensitive research in international management”, Journal of Management Studies, Vol. 55 No. 6, pp. 980-1013.

Logemann, M. and Piekkari, R. (2015), “Localize or local lies? The power of language and translation in the multinational corporation”, Critical Perspectives on International Business, Vol. 11 No. 1, pp. 30-53.

Lønsmann, D. (2022), “International business and the inclusion of refugees on the labour market: a clash of institutional logics”, in Lecomte, P., Vigier, M., Gaibrois, C. and Beeler, B. (Eds), Understanding the Dynamics of Language and Multilingualism in Professional Contexts: Advances in Language-Sensitive Management Research, Edward Elgar, Cheltenham.

Marschan-Piekkari, R., Welch, D. and Welch, L. (1999), “In the shadow: the impact of language on structure, power and communication in the multinational”, International Business Review, Vol. 8 No. 4, pp. 421-440.

Neeley, T.B. and Dumas, T.L. (2016), “Unearned status gain. Evidence from a global language mandate”, Academy of Management Journal, Vol. 59 No. 1, pp. 14-43.

Paunova, M. (2017), “Who gets to lead the multinational team? An updated status characteristics perspective”, Human Relations, Vol. 70 No. 7, pp. 883-907.

Peltokorpi, V. and Vaara, E. (2014), “Knowledge transfer in multinational corporations: Productive and counterproductive effects of language-sensitive recruitment”, Journal of International Business Studies, Vol. 45 No. 5, pp. 600-622.

Piekkari, R., Tietze, S., Angouri, J., Meyer, R. and Vaara, E. (2021), “Can you speak COVID‐19? Languages and social inequality in management studies”, Journal of Management Studies, Vol. 58 No. 2, pp. 587-591.

Śliwa, M. (2008), “Understanding social change through post‐colonial theory: reflections on linguistic imperialism and language spread in Poland”, Critical Perspectives on International Business, Vol. 4 Nos 2/3, pp. 228-241.

Śliwa, M. (2010), “Catching up with civilisation’: reflections on language spread in Poland”, Journal of Organizational Change Management, Vol. 23 No. 6, pp. 689-709.

Śliwa, M. and Johansson, M. (2014), “How non-native English-speaking staff are evaluated in linguistically diverse organizations: a sociolinguistic perspective”, Journal of International Business Studies, Vol. 45 No. 9, pp. 1133-1151.

Tatli, A. and Özbilgin, M. (2012), “Surprising intersectionalities of inequality and privilege: the case of the arts and cultural sector”, Equality, Diversity and Inclusion: An International Journal, Vol. 31 No. 3, pp. 249-265.

Tietze, S. and Dick, P. (2009), “Hegemonic practices and knowledge production in the management academy: an English language perspective”, Scandinavian Journal of Management, Vol. 25 No. 1, pp. 119-123.

Tietze, S. and Piekkari, R. (2020), “Languages and cross-cultural management”, in Szkudlarek, B., Romani, L., Caprar, D.V. and Osland, J.S. (Eds), The SAGE Handbook of Contemporary Cross-Cultural Management, Sage, London, pp. 181-195.

Vaara, E., Tienari, J., Piekkari, R. and Säntti, R. (2005), “Language and the circuits of power in a merging multinational corporation”, Journal of Management Studies, Vol. 42 No. 3, pp. 595-623.

Wilmot, N.V. (2017), “Language and the faces of power: a theoretical approach”, International Journal of Cross Cultural Management, Vol. 17 No. 1, pp. 85-100.

Further reading

Roberts, J. and Dörrenbächer, C. (2016), “Renewing the call for critical perspectives on international business: towards a second decade of challenging the orthodox”, Critical Perspectives on International Business, Vol. 12 No. 1, pp. 2-21.


This paper forms part of a special section “Critical Perspectives on Language in International Business”, guest edited by Claudine Gaibrois, Philippe Lecomte, Mehdi Boussebaa and Martyna Sliwa.

Related articles