To read this content please select one of the options below:

CTIP: diversity in medtech

Pai-Ling Yin (USC Marshall School of Business, University of Southern California, Los Angeles, California, USA)
Benjamin Rostoker (USC Marshall School of Business, University of Southern California, Los Angeles, California, USA)

Publication date: 15 June 2021


Study level/applicability

MBA, advanced undergrad, entrepreneurship and technology commercialization classes.

Subject area

Entrepreneurial diversity, equity and inclusion, medical device innovation, and models of business accelerators.

Case overview

The first half of the case explores Kathryne Cooper’s professional and personal journey and the ways her life experiences inform the goals she helps set for The West Coast Consortium for Technology & Innovation in Pediatrics (CTIP). As an African-American woman codirector of a medical device accelerator focused on the pediatric market, Cooper was acutely aware of the lack of diversity in the tech industry. The second half of the case explores the medical device market and the need for organizations such as CTIP. Cooper implemented a revised application process and system to encourage applications from underrepresented minority founders. CTIP was in a unique position to support concept stage products and nontraditional founders. The case concludes with a description of seven companies that have applied to join CTIP’s portfolio. Students are instructed to consider, as Cooper, which companies to support and what type of support to offer.

Expected learning outcomes

Explore the ways personal backgrounds inform leadership positions. Analyze how ventures are evaluated from a grant-funded accelerator (in contrast to an investment-fund accelerator). Examine the wide range of support that nontraditional founders require in the underserved pediatric market.

Supplementary materials

Teaching notes are available for educators only. Please contact your library to gain login details or email to request teaching notes.

Social implications

A model to support diversity of gender and race in entrepreneurship.

Subject code

CSS 3: Entrepreneurship.



Yin, P.-L. and Rostoker, B. (2021), "CTIP: diversity in medtech", .



Emerald Publishing Limited

Copyright © 2021, Pai-Ling Yin and Benjamin Rostoker

Related articles