Preventing negative WOM on social media channels: firms must address unfavorable CSR associations
Annals in Social Responsibility
ISSN: 2056-3515
Article publication date: 1 October 2024
Issue publication date: 18 October 2024
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Citation
(2024), "Preventing negative WOM on social media channels: firms must address unfavorable CSR associations", Annals in Social Responsibility, Vol. 10 No. 2, pp. 35-37. https://doi.org/10.1108/ASR-08-2024-0077
Publisher
:Emerald Publishing Limited
Copyright © 2024, Emerald Publishing Limited