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Promoting CSR to foster sustainable development : Attitudes and perceptions of managers in a developing country

Abdul Moyeen (The Business School, University of Ballarat, Ballarat, Australia)
Brian West (The Business School, University of Ballarat, Ballarat, Australia)

Asia-Pacific Journal of Business Administration

ISSN: 1757-4323

Article publication date: 27 May 2014




The purpose of this paper is to explore the attitudes and perceptions of senior managers in Bangladesh with regard to corporate social responsibility (CSR), focusing on the impact of CSR promotional programmes in fostering an affirmative view of sustainable development. This issue has special significance in a country that is one of the fastest growing economies in south Asia and also particularly vulnerable to the effects of climate change.


Data were collected through semi-structured interviews with a diverse group of 32 managers of large enterprises operating in a variety of industries.


The positive attitudes observed suggest that various programmes adopted to promote CSR have had some effect. However, sustainable development and environmental issues tend to remain on the periphery of managers’ understandings and perceptions of CSR.

Research limitations/implications

This study aids understanding of how business managers may respond to CSR promotional campaigns. Further studies in other comparable countries, and in other settings where CSR is poorly established, are encouraged in order to provide more comprehensive insights and overcome the limited sample size of the current study.

Practical implications

While insights to how the managers of local enterprises can be persuaded to become more effectively engaged in CSR are provided, a need to foster a more comprehensive notion of CSR is also identified.


As well as contributing to redressing the strong bias towards developed country settings in CSR research, this research is novel in exploring how CSR promotional efforts may influence the attitudes and perceptions of managers.



The authors would like to thank Dr Qingguo Zhai, the Business School, and Dr Karim Mardaneh, Centre for Regional Innovation and Competitiveness, University of Ballarat, Australia for their valuable support in statistical analysis. The authors also express gratitude to the anonymous reviewers and the Editor of APJBA for their comments to improve the quality of this paper.


Moyeen, A. and West, B. (2014), "Promoting CSR to foster sustainable development : Attitudes and perceptions of managers in a developing country", Asia-Pacific Journal of Business Administration, Vol. 6 No. 2, pp. 97-115.



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