Optimizing Product Portfolios Using Discrete Choice Modeling and TURF

Abstract

We further discuss a significant challenge in using TURF — that with multi-attributed products the method can become computationally intractable — and describe a heuristic approach to support food and apparel applications. We conclude with a summary of the challenges in these applications, which are yet to be addressed.

Citation

Adler, T.J., Smith, C. and Dumont, J. (2010), "Optimizing Product Portfolios Using Discrete Choice Modeling and TURF", Hess, S. and Daly, A. (Ed.) Choice Modelling: The State-of-the-art and The State-of-practice, Emerald Group Publishing Limited, pp. 483-497. https://doi.org/10.1108/9781849507738-022

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