Self-orientalisation and the ‘Greek Crisis’ in Liberal Mainstream News Media

Abstract

The Greek debt crisis (2009–2018) was an event that received unprecedented media attention worldwide. The media reproduced a highly negative image of Greece, addressing the crisis in exceptionalist terms, usually under a moralistic and culturalist explanatory framework. Drawing on earlier research, this chapter focusses on the culturalist discourses developed by popular Greek mainstream news media, of conservative and liberal political orientation, such as Kathimerini, Athens Voice and Protagon.gr. Through what is understood as a ‘self-orientalising’ process, such media tend to reproduce the neo-orientalist hegemonic crisis and austerity discursive construction, as enunciated by the EU's political and economic establishment. Under this lens, austerity emerges as a modernising project that would presumably correct Greece's irregularities and would make Greece European and economically competitive for global capitalism. The period studied concerns the years of the crisis between 2010 and 2015. The analysis discloses the classist underpinnings of such discursive repertoires and their antipolitical and antidemocratic character. The analysis also discusses the disciplinary effects of such media practices, which mystify austerity and the processes of expropriation it unfolds, and passivises civic culture, and counterhegemonic resistances, by promoting a collective ‘self-bashing’ strategy.

Citation

Mylonas, Y. (2020), "Self-orientalisation and the ‘Greek Crisis’ in Liberal Mainstream News Media", Veneti, A. and Karatzogianni, A. (Ed.) The Emerald Handbook of Digital Media in Greece (Digital Activism and Society: Politics, Economy And Culture In Network Communication), Emerald Publishing Limited, Leeds, pp. 209-225. https://doi.org/10.1108/978-1-83982-400-520201045