The Impact of Destination Social Responsibility on Sustainable Development in Coastal Marine Tourism Destinations

Abstract

This chapter delves into the crucial intersection of Destination Social Responsibility (DSR) and sustainable development within the context of coastal marine tourism destinations. The research objective is to offer a comprehensive analysis of how DSR practices influence the trajectory of sustainable development in these unique environments. Employing a qualitative interview with key stakeholders, content analysis of policy documents and quantitative surveys of tourists, this study endeavours to attain a holistic knowledge of the intricate dynamics at play. By triangulating these methods, we aim to establish a robust foundation for comprehending the multifaceted relationship between DSR initiatives and sustainable development outcomes. The findings reveal a nuanced interplay between DSR and sustainable development indicators. Notably, the integration of socially responsible practices positively correlates with enhanced environmental conservation efforts, increased community engagement and heightened visitor satisfaction levels. This research advances our comprehension of the interdependency between DSR and sustainable development. Hence, it is important to acknowledge its limitations. The practical implications of this study are manifold. Policymakers, destination managers, as well as industry stakeholders stand to benefit from a nuanced understanding of how DSR practices can be leveraged to drive sustainable development. This chapter is responsible for the current literature by offering an extensive analysis of the interplay between DSR as well as sustainable development in coastal marine tourism destinations. By synthesising empirical findings and theoretical frameworks, this research provides a valuable resource for scholars, policymakers and industry practitioners seeking to navigate the complex landscape of responsible tourism development.

Citation

Ramli, M.F., Marzuki, A. and Badarulzaman, N. (2024), "The Impact of Destination Social Responsibility on Sustainable Development in Coastal Marine Tourism Destinations", Sharma, D., Abdullah, H. and Singh, P. (Ed.) Sustainable Tourism, Part A, Emerald Publishing Limited, Leeds, pp. 197-222. https://doi.org/10.1108/978-1-83797-979-020241012