From Pixels to Paradises: The Tourism Industry's Digital Evolution

Abstract

The tourism industry is undergoing a metamorphosis as an outcome of the integration of new technologies, which has an impact on products, business experiences, ecosystems and tourism complexes. As a result, to adjust to these changes, the sector needs to develop new business alliances, models and skill sets. Emerging technologies such as virtual reality (VR), augmented reality (AR), artificial intelligence (AI), and data analytics are set to bring in a new chapter in the history of travel experiences. Deepening global linkages, optimising operating efficiency, and transforming visitor experiences are all being brought about by these advancements. The report also evaluates the wider effects of this digital revolution, such as the levelling of access to travel information, the introduction of fresh business strategies and the crucial role of cyber security. With practical advice drawn from empirical research, real-world case studies and industry expert interviews, this study prepares businesses and travel destinations for success in the digital age. ‘From Pixels to Paradise’ is an indispensable tool for all those involved in the travel and tourism sector, helping them navigate the digital environment and take advantage of the opportunities brought about by the convergence of travel and technology. This study tries to map out a route towards a more sustainable, engaging and technologically improved tourism experience against the backdrop of significant industry changes.

Citation

Mahalakshmi, , H, B., Koppa, K. and Nallasivam, A. (2024), "From Pixels to Paradises: The Tourism Industry's Digital Evolution", Sharma, D., Abdullah, H. and Singh, P. (Ed.) Sustainable Tourism, Part A, Emerald Publishing Limited, Leeds, pp. 105-124. https://doi.org/10.1108/978-1-83797-979-020241007