Revenge or Renewal? The Nexus of Revenge Tourism, Boomerang Effect and Sustainable Development Goals

Abstract

Revenge travel has become a prominent touristic behaviour on a global scale. The study delves into the phenomenon of ‘revenge tourism’ and its far-reaching implications, emphasising the boomerang effects it triggers. This study proposes conceptual framework that examines the boomerang effects of revenge tourism (economic, environmental and social) and explores their relationship with the SDG8 (Decent work and economic growth), SDG12 (Responsible consumption and production) and SDG14 (Life below water). The study finds that the boomerang effects of revenge tourism positively impact all three Sustainable Development Goals (SDGs). It establishes a positive relationship between ‘tourism demand’ (RT1) and its ‘economic impact’ (BE1), along with a positive connection between ‘travel behaviour’ (RT3) and both its ‘environmental impact’ (BE2) and ‘social impact’ (BE3). Additionally, a positive effect of ‘destination image’ (RT2) on ‘travel behaviours’ (RT3) is observed. This underscores the tourism industry's inherent capacity to navigate and mitigate economic repercussions arising from the COVID-19 pandemic. The study concludes by emphasising that while COVID-19 is temporary, sustainability implies permanence through optimal resource utilization and maximising benefits for conservation and local communities. Practical implications are discussed as final thoughts, providing actionable insights for the tourism industry.

Citation

Shukla, P., Bansal, J. and Tripathi, P.K. (2024), "Revenge or Renewal? The Nexus of Revenge Tourism, Boomerang Effect and Sustainable Development Goals", Hunjra, A.I. and Sharma, A. (Ed.) The Emerald Handbook of Tourism Economics and Sustainable Development (Building the Future of Tourism), Emerald Publishing Limited, Leeds, pp. 307-318. https://doi.org/10.1108/978-1-83753-708-220241016