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Reconceiving Needs, Products, and Customers

Cesar Saenz (ESAN University, Peru)

The Ark of Shared Value: Using Shared Value Creation to Increase Corporate Social Responsibility Investments

ISBN: 978-1-83608-243-9, eISBN: 978-1-83608-242-2

Publication date: 9 August 2024

Citation

Saenz, C. (2024), "Reconceiving Needs, Products, and Customers", The Ark of Shared Value: Using Shared Value Creation to Increase Corporate Social Responsibility Investments, Emerald Publishing Limited, Leeds, pp. 21-53. https://doi.org/10.1108/978-1-83608-242-220241003

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Emerald Publishing Limited

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