The Importance of Cybersecurity for Airports in Marketing Activities

Abstract

This chapter tackles cybersecurity as a sociotechnical phenomenon in airport marketing activities. The cybersecurity issues at organisations marketing campaigns (e.g. phishing attacks, URL poisoning, man-in-the-middle attacks or distributed denial-of-service attacks) through digital channels are increasingly frequent and dangerous to companies and customers because of the digitisation of business (websites and apps) that has become the companies' main showcase. Airport and airline operators need to develop new avenues of prevention and mitigation approaches related to cyberattacks in the marketing area. A greater understanding of cybersecurity processes will enable airport operators and airlines to develop security level prevention and mitigation strategies in order to address the increasing challenges airports and airlines face within promotion and communication campaigns, which were previously implemented in their marketing plans.

Citation

Florido-Benítez, L. (2024), "The Importance of Cybersecurity for Airports in Marketing Activities", Airport Marketing Strategies, Emerald Publishing Limited, Leeds, pp. 165-183. https://doi.org/10.1108/978-1-83608-082-420241009