Airport and Aviation International Awards as a Promotion Marketing Tool

Abstract

The airport's international recognition and attractive potential by awards' private and public organisations or governments have awakened a great level of interest from airport and airline operators, researchers and academics in the aviation industry. Some of the most important prestigious aviation and tourism accolades worldwide, like the World Airport Awards (Skytrax), Airports Council International (ACI) World's annual Airports Service Quality ‘ASQ Awards’ (Airport Council International) and the World Travel Awards (World Travel & Tourism Council), recognise and reward the excellence of services and products provided by airports and airlines. Consequently, the winning airports have global recognition depending on the award's category and empower the airport's brand image against its main competitors. These awards have become true marketing windows, where all airports want to win to promote their brand image and distinguish the airport's position as a world leader in the aviation industry. This topic and the dissemination of information at the airport's website and other digital channels will be tackled in Chapter 8.

Citation

Florido-Benítez, L. (2024), "Airport and Aviation International Awards as a Promotion Marketing Tool", Airport Marketing Strategies, Emerald Publishing Limited, Leeds, pp. 155-164. https://doi.org/10.1108/978-1-83608-082-420241008