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Predicting Preferences of International and Domestic Tourists Using Association Rule Mining Algorithm

^{^a}SRI Padmavati Mahila Visvavidyalayam, India

^{^b}Talaash Research Consultants, India

^{^c}Batoi Systems Pvt Ltd, India

ISBN: 978-1-83549-339-7, eISBN: 978-1-83549-338-0

Publication date: 22 February 2024

Padmaja, N., Subramaniam, R. and Mohapatra, S. (2024), "Predicting Preferences of International and Domestic Tourists Using Association Rule Mining Algorithm", Big Data Analytics for the Prediction of Tourist Preferences Worldwide, Emerald Publishing Limited, Leeds, pp. 39-64. https://doi.org/10.1108/978-1-83549-338-020241004

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Emerald Publishing Limited