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Unlocking the Wealth of Cultures with Technology

a University of Michigan's Ross School of Business, USA
b William Davidson Institute, USA

Global Classroom

ISBN: 978-1-83549-285-7, eISBN: 978-1-83549-284-0

Publication date: 15 October 2024

Abstract

This chapter delves into the concept of the “grand tour” as a precursor to modern study abroad programs, illustrating the historical importance of cultural exposure and education. This chapter then transitions to contemporary study abroad experiences, underscoring their role in nurturing cross-cultural competence, crucial for success in the globalized business world. This chapter introduces virtual exchanges as an innovative solution, overcoming geographical and financial barriers, and providing a flexible, inclusive alternative to traditional study abroad programs. This chapter concludes by reflecting on the broader implications of virtual exchanges for tertiary education.

Citation

Branch, J.D. and Gillett, A. (2024), "Unlocking the Wealth of Cultures with Technology", de Gennaro, D. and Marino, M. (Ed.) Global Classroom, Emerald Publishing Limited, Leeds, pp. 123-133. https://doi.org/10.1108/978-1-83549-284-020241016

Publisher

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Emerald Publishing Limited

Copyright © 2024 John D. Branch and Amy Gillett. Published under exclusive licence by Emerald Publishing Limited