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Defending a Cause and Launching a Movement

Franck Barès (HEC Montreal, Canada)

Bernard Cova (Kedge Business School, France)

Anicet Nemani (BIMSTR, Cameroon)

ISBN: 978-1-80455-609-2, eISBN: 978-1-80455-606-1

Publication date: 12 June 2023

Barès, F., Cova, B. and Nemani, A. (2023), "Defending a Cause and Launching a Movement", Start-ups and the Mobilization of Social Interactions, Emerald Publishing Limited, Leeds, pp. 33-48. https://doi.org/10.1108/978-1-80455-606-120231003

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Emerald Publishing Limited