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Modesty as a Fashion Growth Opportunity? Exploring the Potential of Fashion, Sustainability, Production, Value, and Marketing

Noreen Q. Siddiqui (University of Glasgow, UK)

Ruth Marciniak (Glasgow Caledonian University, UK)

ISBN: 978-1-80382-348-5, eISBN: 978-1-80382-345-4

Publication date: 18 May 2023

Siddiqui, N.Q. and Marciniak, R. (2023), "Modesty as a Fashion Growth Opportunity? Exploring the Potential of Fashion, Sustainability, Production, Value, and Marketing", Ritch, E.L., Canning, C. and McColl, J. (Ed.) Pioneering New Perspectives in the Fashion Industry: Disruption, Diversity and Sustainable Innovation, Emerald Publishing Limited, Leeds, pp. 127-137. https://doi.org/10.1108/978-1-80382-345-420231011

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Emerald Publishing Limited