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Innovative Decision-Making and Ambiguity: Women Entrepreneurs Exploring Internationalisation Opportunities

Sundas Hussain (Nottingham Trent University, UK)
Safiya Mukhtar Alshibani (Princess Nourah Bint Abdul Rahman University, Saudi Arabia)
Amir Daneshvar (Coventry University, UK)


The ongoing economic impact of the global COVID-19 pandemic upon national and international economies has provided a novel set of challenges and barriers for organisations; particularly for small and medium enterprises (SMEs). This has led to an increased focus on sustainable decision-making and long-term survival and growth strategies, such as internationalisation opportunities, for SMEs during obscure times and fluctuating economies. Thus, examining how SMEs within ambiguous economies are adopting innovative decision-making to continue to sustain and grow their enterprises provides a vital perspective and understanding of not only enterprise survival but enterprise growth during times of economic uncertainty. This chapter proposes a conceptual framework that explores internationalisation opportunities through an intersectional lens. The framework depicts that intersectionality as an enabler during ambiguous times for Maldivian women entrepreneurs generates innovative decision-making towards internationalisation as part of sustainable growth practices. The conceptual framework offers theoretical implications for empirical studies of an inductive or deductive nature and offers pragmatic importance for women entrepreneurs considering internationalisation through sustainable growth during obscure times and fluctuating economies. This chapter contributes to the growing body of knowledge in the field of international entrepreneurship, particularly innovative decision-making, and sustainable growth through internationalisation opportunities of women entrepreneurs, whilst advancing our understanding of gender and entrepreneurship studies. Studying innovative decision-making and sustainable growth practices of women entrepreneurs additionally provides a new perspective on intersectional works within entrepreneurial growth during uncertain times.



Hussain, S., Alshibani, S.M. and Daneshvar, A. (2023), "Innovative Decision-Making and Ambiguity: Women Entrepreneurs Exploring Internationalisation Opportunities", Jafari-Sadeghi, V. and Amoozad Mahdiraji, H. (Ed.) Decision-Making in International Entrepreneurship: Unveiling Cognitive Implications Towards Entrepreneurial Internationalisation (Entrepreneurial Behaviour Series), Emerald Publishing Limited, Leeds, pp. 81-99.



Emerald Publishing Limited

Copyright © 2023 Sundas Hussain, Safiya Mukhtar Alshibani and Amir Daneshvar