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Analyze the Gaps

Zeynep Aksehirli (Northeastern University, USA)
Yakov Bart (Northeastern University, USA)
Kwong Chan (Northeastern University, USA)
Koen Pauwels (Northeastern University, USA)

Break the Wall: Why and How to Democratize Digital in Your Business

ISBN: 978-1-80382-188-7, eISBN: 978-1-80382-185-6

Publication date: 14 December 2022

Citation

Aksehirli, Z., Bart, Y., Chan, K. and Pauwels, K. (2022), "Analyze the Gaps", Break the Wall: Why and How to Democratize Digital in Your Business (American Marketing Association), Emerald Publishing Limited, Bingley, pp. 27-38. https://doi.org/10.1108/978-1-80382-185-620221004

Publisher

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Emerald Publishing Limited

Copyright © 2023 Zeynep Aksehirli, Yakov Bart, Kwong Chan and Koen Pauwels