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The Digital Transformation in Mexico: The Case of the Fitness Industry

Isela Guadalupe Ramos Carranza (University of Colima)

Ciria Margarita Salazar (University of Colima)

Edwin Román Albarrán Jardón (Research Professor at the Faculty of Behaviour Sciences)

ISBN: 978-1-80117-861-7, eISBN: 978-1-80117-860-0

Publication date: 20 July 2022

Carranza, I.G.R., Salazar, C.M. and Jardón, E.R.A. (2022), "The Digital Transformation in Mexico: The Case of the Fitness Industry", García-Fernández, J., Valcarce-Torrente, M., Mohammadi, S. and Gálvez-Ruiz, P. (Ed.) The Digital Transformation of the Fitness Sector: A Global Perspective, Emerald Publishing Limited, Leeds, pp. 73-79. https://doi.org/10.1108/978-1-80117-860-020221011

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Emerald Publishing Limited