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The Impact of COVID-19 on Football Industry: Implications and Future Perspectives

Ümit Hasan Gözkonan (Manisa Celal Bayar University, Turkey)
Selim Baha Yıldız (Manisa Celal Bayar University, Turkey)
Erdi Bayram (Manisa Celal Bayar University, Turkey)

Industry 4.0 and Global Businesses

ISBN: 978-1-80117-327-8, eISBN: 978-1-80117-326-1

Publication date: 21 January 2022


The new type of coronavirus (COVID-19) has deeply affected football, the most followed sport in the world, financially and socially. The clubs that have been heavily hit financially will certainly focus more on the digital world to overcome this problem. Competition in the field will take place in the digital world at the same rate. Three factors will be very important for clubs in the new period: firstly, reassuring the loyal fans' expectation of success as before; secondly, adjusting themselves to the rules of financial fair play and being financially successful; and lastly, meeting the expectations of the new and digitalized fan generation. As a result, the football industry should find the most suitable way for itself, considering the negative consequences of COVID-19 and the changing dynamics of the industry.



Hasan Gözkonan, Ü., Yıldız, S.B. and Bayram, E. (2022), "The Impact of COVID-19 on Football Industry: Implications and Future Perspectives", Yakut, E. (Ed.) Industry 4.0 and Global Businesses, Emerald Publishing Limited, Leeds, pp. 153-161.



Emerald Publishing Limited

Copyright © 2022 Ümit Hasan Gözkonan, Selim Baha Yıldız and Erdi Bayram. Published under exclusive licence by Emerald Publishing Limited