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Can Research Methods Replace the Strategy? Designing and Implementing City Marketing Research in Two Greek Cities: Advantages and Disadvantages

Kleanthis Sirakoulis (University of Thessaly, Greece)

Alex Deffner (University of Thessaly, Greece)

ISBN: 978-1-80071-898-2, eISBN: 978-1-80071-897-5

Publication date: 21 October 2022

Sirakoulis, K. and Deffner, A. (2022), "Can Research Methods Replace the Strategy? Designing and Implementing City Marketing Research in Two Greek Cities: Advantages and Disadvantages", Foroudi, P., Nguyen, B. and Melewar, T.C. (Ed.) The Emerald Handbook of Multi-Stakeholder Communication, Emerald Publishing Limited, Leeds, pp. 307-324. https://doi.org/10.1108/978-1-80071-897-520221025

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Emerald Publishing Limited