Digital Transformation and Corporate Branding: Opportunities and Challenges for Identity and Reputation Management
The Emerald Handbook of Multi-Stakeholder Communication
ISBN: 978-1-80071-898-2, eISBN: 978-1-80071-897-5
Publication date: 21 October 2022
Citation
Jerez-Jerez, M.J. (2022), "Digital Transformation and Corporate Branding: Opportunities and Challenges for Identity and Reputation Management", Foroudi, P., Nguyen, B. and Melewar, T.C. (Ed.) The Emerald Handbook of Multi-Stakeholder Communication, Emerald Publishing Limited, Leeds, pp. 129-143. https://doi.org/10.1108/978-1-80071-897-520221014
Publisher
:Emerald Publishing Limited
Copyright © 2022 Maria Jesus Jerez-Jerez. Published under exclusive licence by Emerald Publishing Limited