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Integrated Stakeholders' Communication Management in B2C Context

Angela Beccanulli (Università Cattolica del Sacro Cuore, Italy)

Silvia Biraghi (Università Cattolica del Sacro Cuore, Italy)

Rossella C. Gambetti (Università Cattolica del Sacro Cuore, Italy)

ISBN: 978-1-80071-898-2, eISBN: 978-1-80071-897-5

Publication date: 21 October 2022

Beccanulli, A., Biraghi, S. and Gambetti, R.C. (2022), "Integrated Stakeholders' Communication Management in B2C Context", Foroudi, P., Nguyen, B. and Melewar, T.C. (Ed.) The Emerald Handbook of Multi-Stakeholder Communication, Emerald Publishing Limited, Leeds, pp. 69-88. https://doi.org/10.1108/978-1-80071-897-520221008

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Emerald Publishing Limited