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Environmental Simulation Techniques in Retailing: A Review from a Store Atmospheric and Customer Experience Perspective

The Value of Design in Retail and Branding

ISBN: 978-1-80071-580-6, eISBN: 978-1-80071-579-0

Publication date: 10 June 2021

Citation

Petermans, A., Doucé, L. and Willems, K. (2021), "Environmental Simulation Techniques in Retailing: A Review from a Store Atmospheric and Customer Experience Perspective", Quartier, K., Petermans, A., Melewar, T.C. and Dennis, C. (Ed.) The Value of Design in Retail and Branding, Emerald Publishing Limited, Bingley, pp. 209-219. https://doi.org/10.1108/978-1-80071-579-020211017

Publisher

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Emerald Publishing Limited

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