Virtually the Same: Understanding Consumer Experience in an Omnichannel Environment
The Value of Design in Retail and Branding
ISBN: 978-1-80071-580-6, eISBN: 978-1-80071-579-0
Publication date: 10 June 2021
Citation
Reid, L.F., Marvell, A., Parker, D. and Ward, P. (2021), "Virtually the Same: Understanding Consumer Experience in an Omnichannel Environment", Quartier, K., Petermans, A., Melewar, T.C. and Dennis, C. (Ed.) The Value of Design in Retail and Branding, Emerald Publishing Limited, Leeds, pp. 123-135. https://doi.org/10.1108/978-1-80071-579-020211010
Publisher
:Emerald Publishing Limited
Copyright © 2021 by Emerald Publishing Limited