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Virtually the Same: Understanding Consumer Experience in an Omnichannel Environment

The Value of Design in Retail and Branding

ISBN: 978-1-80071-580-6, eISBN: 978-1-80071-579-0

Publication date: 10 June 2021

Citation

Reid, L.F., Marvell, A., Parker, D. and Ward, P. (2021), "Virtually the Same: Understanding Consumer Experience in an Omnichannel Environment", Quartier, K., Petermans, A., Melewar, T.C. and Dennis, C. (Ed.) The Value of Design in Retail and Branding, Emerald Publishing Limited, Bingley, pp. 123-135. https://doi.org/10.1108/978-1-80071-579-020211010

Publisher

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Emerald Publishing Limited

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