The Importance of Warmth in Brand Design
The Value of Design in Retail and Branding
ISBN: 978-1-80071-580-6, eISBN: 978-1-80071-579-0
Publication date: 10 June 2021
Citation
Kim, S., Murray, K.B. and Moore, S.G. (2021), "The Importance of Warmth in Brand Design", Quartier, K., Petermans, A., Melewar, T.C. and Dennis, C. (Ed.) The Value of Design in Retail and Branding, Emerald Publishing Limited, Leeds, pp. 109-119. https://doi.org/10.1108/978-1-80071-579-020211009
Publisher
:Emerald Publishing Limited
Copyright © 2021 by Emerald Publishing Limited