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Fashion and Lifestyle Brands: Storytelling within Purpose-Led Brands in Order to Contribute to Growth

The Value of Design in Retail and Branding

ISBN: 978-1-80071-580-6, eISBN: 978-1-80071-579-0

Publication date: 10 June 2021

Citation

Charles, E. and Marciniak, R. (2021), "Fashion and Lifestyle Brands: Storytelling within Purpose-Led Brands in Order to Contribute to Growth", Quartier, K., Petermans, A., Melewar, T.C. and Dennis, C. (Ed.) The Value of Design in Retail and Branding, Emerald Publishing Limited, Bingley, pp. 51-64. https://doi.org/10.1108/978-1-80071-579-020211005

Publisher

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Emerald Publishing Limited

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