The Challenging Business of WP Evaluation

Abstract

The pressure on higher education providers (HEPs) and national programme partnerships to evaluate the impact of widening participation (WP) interventions has intensified as a result of wider changes in higher education (HE) policy and regulation, including the imposition of market forces. This chapter describes how policy stakeholder assumptions about how evaluation works and the outcomes it delivers have evolved over the last two decades. It shows how regulatory emphasis has shifted from a focus on monitoring and tracking, through to a call for return-on-investment analysis, before falling back on a pragmatic theory-informed approach. This chapter goes on to locate WP evaluation in the middle of a paradigm war, caught between proponents of a medicalised trial-based conception of evaluation methodology, and a practitioner-led position, which points to the complex contextual character of WP activities. It continues by exploring some of the many practical challenges faced by WP evaluators and argues that these have contributed to the sector’s perceived failure to deliver robust evidence of the impact of fair access activity. This chapter concludes with a look at the expanding market for WP evaluation products and services, which emerged in response to new flows of WP investment created by the 2012 increase in tuition fees.

Citation

Crockford, J. (2022), "The Challenging Business of WP Evaluation", McCaig, C., Rainford, J. and Squire, R. (Ed.) The Business of Widening Participation: Policy, Practice and Culture, Emerald Publishing Limited, Leeds, pp. 123-145. https://doi.org/10.1108/978-1-80043-049-520221007