Sport Innovation Communities and Problem Complexity

Abstract

In order for sport startups to progress there needs to be innovation communities that promote the use of innovation. To do this can be a complex process so it is important to understand the role sport innovation plays in society. This chapter focuses on how to utilize sport innovation for sport startups by focusing on branding and communities. This includes an understanding about the role of corporate social responsibility and sustainability in facilitating sport startups.

Citation

Ratten, V. (2020), "Sport Innovation Communities and Problem Complexity", Ratten, V. (Ed.) Sport Startups: New Advances in Entrepreneurship, Emerald Publishing Limited, Leeds, pp. 59-70. https://doi.org/10.1108/978-1-78973-081-420201005