Summary: What is your niche? If you haven’t surveyed your customers to see what they really value (and how you rank in those areas) you don’t really know. This chapter will cover a simple way to quickly gain market perspective from key stakeholders. A confidential questionnaire is developed targeting internal and external groups. Internally those who interact with customers are selected. Externally, channel partners and end-users, including those of competitors, are sought for comment. Key areas are for ratings are developed and integrated into the questionnaire.
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Copyright © 2018 Steve Fairbanks and Aaron Buchko