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Creating a Media Event

Johanna Sumiala (University of Helsinki, Helsinki, Finland)

Katja Valaskivi (University of Tampere, Tampere, Finland)

Minttu Tikka (University of Helsinki, Helsinki, Finland)

Jukka Huhtamäki (Tampere University of Technology, Tampere, Finland)

ISBN: 978-1-78714-852-9, eISBN: 978-1-78714-851-2

Publication date: 14 May 2018

Sumiala, J., Valaskivi, K., Tikka, M. and Huhtamäki, J. (2018), "Creating a Media Event", Hybrid Media Events, Emerald Publishing Limited, Leeds, pp. 29-55. https://doi.org/10.1108/978-1-78714-851-220181002

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Emerald Publishing Limited