Realization of such business processes at Dyson is achieved by practitioners at every management level including James Dyson (former CEO). Aiming for a single development goal, practitioners form business communities which originate with the formation of multilayered “Ba” that crisscross the company, irrespective of formal or informal organization, through holistic leadership. Through the formation of business communities, practitioners achieve strategic collaboration, which is the starting point of the company’s product development concepts.
Kodama, M. (2017), "Unique New Product Innovation Based on Holistic Leadership: A Case Study of Dyson", Developing Holistic Leadership, Emerald Publishing Limited, Bingley, pp. 171-191. https://doi.org/10.1108/978-1-78714-421-720171006
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