Relative Utility Modelling

Bounded Rational Choice Behaviour: Applications in Transport

ISBN: 978-1-78441-072-8, eISBN: 978-1-78441-071-1

Publication date: 31 January 2015


Originality and value

Examples of relative utility models are rare in transportation research. The chapter shows that several recent models can be viewed as special cases of relative utility models.




This research was supported by the Grants-in-Aid for Scientific Research (A) (No. 22246068) of the Japan Society for the Promotion of Science (JSPS), Japan.


Zhang, J. (2015), "Relative Utility Modelling", Rasouli, S. and Timmermans, H. (Ed.) Bounded Rational Choice Behaviour: Applications in Transport, Emerald Group Publishing Limited, Bingley, pp. 49-71.



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