To read this content please select one of the options below:

SenseHere: a born global start-up based in the UAE

Tim Rogmans (Zayed University, Dubai City, UAE)

Publication date: 1 October 2011

Issue publication date: 1 October 2011


Subject area

Management, strategy, entrepreneurship.

Study level/applicability

MBA, executive education.

Case overview

The case deals with the challenges of fundraising and location decision making for a high technology start up company based in the United Arab Emirates. Tan Rasab is a Chief Executive and co-founder of Sensehere, a high technology start up company involved in the design and development of semiconductors for wireless sensors. The company has developed a unique technology that allows sensors to dramatically reduce energy consumption and thereby improve battery life of sensors.The company is currently based in the UAE, where it finds the environment highly supportive overall but challenging from the point of view of fund raising. On the other hand in China the company is meeting significant investor interest and several partnerships have been concluded. Despite the advantages offered by the UAE environment, the company is considering moving some or all of its operations to China.

Expected learning outcomes

  • Familiarise students with the challenges of fundraising for new ventures.

  • Understand the implications of technological breakthroughs in different application areas.

  • Develop an understanding for the different considerations to be made when choosing a location for business functions.

Supplementary materials

Teaching notes.



This case was written by Tim Rogmans at Zayed University, UAE. It was prepared using company information and interviews and its intention is to provide material for class discussion through publication. The author does not intend to illustrate either effective or ineffective handling of a managerial situation. The author may have disguised certain names and other identifying information to protect confidentiality.


Rogmans, T. (2011), "SenseHere: a born global start-up based in the UAE", , Vol. 1 No. 4.



Emerald Group Publishing Limited

Copyright © Rogmans (2012)

Related articles