Quality Tailors, Textiles and Embroidery (QTTE)
Publication date: 1 October 2011
Issue publication date: 1 October 2011
International business, emerging markets, strategy.
Year 3 and 4 university level.
Kevin, an Indian citizen living in Oman, is the founder and president of Quality Tailors, Textiles, and Embroidery (QTTE). He is faced with a number of questions, including whether or not to establish a new division, in what direction to take the three existing divisions, and how to work with an organization culture that is resistant to change and reluctant to make decisions without his involvement. Perhaps, most pressing is the fact that the company's sponsor is demanding increased payments, since under Omani law, a foreign-owned company must have an Omani sponsor who is entitled to a share of the profits and, in the extreme, can take over ownership and control of the business.
Expected learning outcomes
Upon completing this case, students will practice:
identifying and using proper tools (5-forces, SWOT, VRINE) to analyze the external and internal environments of the company;
identifying key issues in the case, both long- and short-term;
identifying feasible alternatives and evaluating each alternatives for its feasibility, pros, and cons; and
proposing an implementation plan with a time line.
Kao, D. and Higginson, J. (2011), "Quality Tailors, Textiles and Embroidery (QTTE)", , Vol. 1 No. 4. https://doi.org/10.1108/20450621111193743
Emerald Group Publishing Limited
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