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Quality Tailors, Textiles and Embroidery (QTTE)

Diana Kao (Odette School of Business, University of Windsor, Windsor, Canada)
James Higginson (Odette School of Business, University of Windsor, Windsor, Canada)

Publication date: 1 October 2011

Issue publication date: 1 October 2011


Subject area

International business, emerging markets, strategy.

Study level/applicability

Year 3 and 4 university level.

Case overview

Kevin, an Indian citizen living in Oman, is the founder and president of Quality Tailors, Textiles, and Embroidery (QTTE). He is faced with a number of questions, including whether or not to establish a new division, in what direction to take the three existing divisions, and how to work with an organization culture that is resistant to change and reluctant to make decisions without his involvement. Perhaps, most pressing is the fact that the company's sponsor is demanding increased payments, since under Omani law, a foreign-owned company must have an Omani sponsor who is entitled to a share of the profits and, in the extreme, can take over ownership and control of the business.

Expected learning outcomes

Upon completing this case, students will practice:

  • identifying and using proper tools (5-forces, SWOT, VRINE) to analyze the external and internal environments of the company;

  • identifying key issues in the case, both long- and short-term;

  • identifying feasible alternatives and evaluating each alternatives for its feasibility, pros, and cons; and

  • proposing an implementation plan with a time line.

Supplementary materials

Teaching notes.


Kao, D. and Higginson, J. (2011), "Quality Tailors, Textiles and Embroidery (QTTE)", , Vol. 1 No. 4.



Emerald Group Publishing Limited

Copyright © 2011, Emerald Group Publishing Limited

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