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An unforgettable journey: a story of corporate-social transformation of Huntsman Tioxide (Malaysia)

Nik Maheran Nik Muhammad (Universiti Teknologi Mara, Kelantan, Malaysia)
Marhaini Hassan (Universiti Teknologi Mara, Kelantan, Malaysia)
Suryani Awang (Universiti Teknologi Mara, Kelantan, Malaysia)
Anidzan Ariffin (Universiti Teknologi Mara, Kelantan, Malaysia)

Publication date: 1 October 2011

Issue publication date: 1 October 2011


Subject area

Leadership style and organizational change.

Study level/applicability

The case study level is rated medium to difficult depending on the depth of the analysis undertaken. Managers and executives who undergo training in leadership related issues will benefit from the case study through development of analytical- and decision-making skills. In addition, this case study is written for high level managers and postgraduate students in business courses.

Case overview

This case study revolves around a man whose name is Rozano Saad. He was a man with strong will, imagination, and ready to explore the new world of Huntsman Tioxide. To him, development of people was necessary. Development of people is the process of getting people to progress from dependent to socially and economically self-reliant. This man with positive views saw difficulties with enthusiasm and noted obstacles as opportunities. He was brave enough to go that extra mile into moulding the organization in the “right pattern.” He was an optimistic angel who was sent to the bleak area of Teluk Kalong, though others might just pack their bags and leave. He was eager for improvement and never stopped looking for ways to make the situation better.

Expected learning outcomes

The target users of the case study are expected to:

  • Identify the critical success factors (CSFs) of successful leader.

  • Examine the leadership and decision making styles employed by the leader.

  • Develop the competencies or capabilities of a leader.

  • Determine programmes or initiatives and strategies used by the leader in transforming the organization.

  • Apply the lesson learnt of a successful leader to their organization.

Supplementary materials

Teaching notes.



Muhammad, N.M.N., Hassan, M., Awang, S. and Ariffin, A. (2011), "An unforgettable journey: a story of corporate-social transformation of Huntsman Tioxide (Malaysia)", , Vol. 1 No. 4.



Emerald Group Publishing Limited

Copyright © 2011, Emerald Group Publishing Limited

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