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Arts management/marketing journal citation analysis: assessing external impact

Ruth Rentschler (Deakin University, Melbourne, Australia)
Theresa A. Kirchner (Management Department, School of Business, Hampton University, Buckman, Virginia, USA)

Arts Marketing: An International Journal

ISSN: 2044-2084

Article publication date: 18 May 2012




This paper aims to present a quantitative analysis of arts management/marketing articles in leading general management/marketing journals, including an examination of the extent to which those top tier journal articles on arts/culture‐related topics cite authors of leading arts management journal articles.


Using bibliometric techniques, this study examines the content of 20 top tier management and marketing journals over 22 years to identify articles published on arts management/marketing, which authors were cited, and from which arts management/marketing journals.


Analysis indicates that: relatively few citations in the top management/marketing journals reference arts management/marketing journals; assessment of interaction between the parent management/marketing disciplines and the arts management/marketing sub‐discipline indicates that authors draw upon a large reserve of diverse literatures; and top journal arts‐related management/marketing articles tend to utilize citations to journal articles grounded in the social sciences and aesthetics of management, with an increasing trend of citations to arts management/marketing journals.

Research limitations/implications

This study of the extent to which top journals have published arts/culture‐related articles and the citation impact of arts management/marketing journals is the initial academic study on the topic and suggests opportunities for further research.

Practical implications

Analysis of arts management/marketing journal impact contributes to professionalization of the field and increased perceived value of those journals by industry practitioners.


This research is the first to examine the spectrum of arts management/marketing literature, including both top general management/marketing journals and sector‐oriented arts management/marketing journals, establishing a body of knowledge for augmentation by future research over time.



Rentschler, R. and Kirchner, T.A. (2012), "Arts management/marketing journal citation analysis: assessing external impact", Arts Marketing: An International Journal, Vol. 2 No. 1, pp. 6-20.



Emerald Group Publishing Limited

Copyright © 2012, Emerald Group Publishing Limited

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