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Internship Programs As A Learning Tool: A Survey of Marketing Curriculum

Tony Henthorne (University of SouthernMississippi)
Cynthia Easterling (University of SouthernMississippi)
Marian Jernigan (Texas Woman’s University)

American Journal of Business

ISSN: 1935-5181

Publication date: 28 October 1990

Abstract

The study reviews the use of marketing‐oriented internship programs in AACSB accredited colleges.The findings indicate that 40 percent of the respondents offer some form of an internship option in the general marketing curriculum. Additionally, the composition and implementation of the programs were found to vary dramatically.

Keywords

Citation

Henthorne, T., Easterling, C. and Jernigan, M. (1990), "Internship Programs As A Learning Tool: A Survey of Marketing Curriculum", American Journal of Business, Vol. 5 No. 2, pp. 56-59. https://doi.org/10.1108/19355181199000013

Publisher

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MCB UP Ltd

Copyright © 1990, MCB UP Limited