The study reviews the use of marketing‐oriented internship programs in AACSB accredited colleges.The findings indicate that 40 percent of the respondents offer some form of an internship option in the general marketing curriculum. Additionally, the composition and implementation of the programs were found to vary dramatically.
Henthorne, T., Easterling, C. and Jernigan, M. (1990), "Internship Programs As A Learning Tool: A Survey of Marketing Curriculum", American Journal of Business, Vol. 5 No. 2, pp. 56-59. https://doi.org/10.1108/19355181199000013
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