Internship Programs As A Learning Tool: A Survey of Marketing Curriculum
Tony Henthorne
(University of SouthernMississippi)
Cynthia Easterling
(University of SouthernMississippi)
Marian Jernigan
(Texas Woman’s University)
288
Abstract
The study reviews the use of marketing‐oriented internship programs in AACSB accredited colleges.The findings indicate that 40 percent of the respondents offer some form of an internship option in the general marketing curriculum. Additionally, the composition and implementation of the programs were found to vary dramatically.
Keywords
Citation
Henthorne, T., Easterling, C. and Jernigan, M. (1990), "Internship Programs As A Learning Tool: A Survey of Marketing Curriculum", American Journal of Business, Vol. 5 No. 2, pp. 56-59. https://doi.org/10.1108/19355181199000013
Publisher
:MCB UP Ltd
Copyright © 1990, MCB UP Limited