Optimizing business education: a strategic response to global challenges
Education, Business and Society: Contemporary Middle Eastern Issues
ISSN: 1753-7983
Article publication date: 6 November 2009
Abstract
Purpose
The purpose of this paper is to identify the challenges facing business education in providing students with the knowledge and skills that raise their competency level to meet that required by the market.
Design/methodology/approach
The paper presents a framework for closing the gap between the business education delivered by universities and the current needs of the business community.
Findings
There seems to be a perception that education can fix all the problems. That results in a perceived gap between what is expected from business education and what is actually provided. The rapid spread of globalization and enormous developments in information technology (IT) has led to dramatic changes in the business environment and business education needs to be responsive to these changes.
Practical implications
There is a general consensus that business curricula need improvement given the considerable challenges that face businesses today including dealing with emerging globalization, new economic challenges, rapid IT developments, and the requirements for human capital with multi‐facet skills. Business schools that prepare future managers in different disciplines have a responsibility to close the gap between the skills acquired by business graduates and the skills required in global markets.
Originality/value
The paper provides a framework for closing the gap between acquired and required skills and a client‐oriented strategic plan for a degree program.
Keywords
Citation
Mohamed, E.K.A. (2009), "Optimizing business education: a strategic response to global challenges", Education, Business and Society: Contemporary Middle Eastern Issues, Vol. 2 No. 4, pp. 299-311. https://doi.org/10.1108/17537980911001125
Publisher
:Emerald Group Publishing Limited
Copyright © 2009, Emerald Group Publishing Limited