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“I'm going to do it!” versus honoring intention: how to set goals and really keep them!

Craig Bentley (Vice President of Bates Communication, Wellesley, Massachusetts, USA)

Business Strategy Series

ISSN: 1751-5637

Article publication date: 29 June 2012

2741

Abstract

Purpose

This paper discusses how each year we make lofty goals that we have difficulty following through on, it then offers some tips and examples for following through on your “going to dos”.

Design/methodology/approach

The author applies his own work experience as a business coach and uses real life business examples.

Findings

The author identifies a few common errors that people make that make it harder to achieve goals.

Practical implications

The author concludes that anyone can reach their goals if they approach them in the right way, and offers practical tips about how to do this.

Originality/value

The paper is relevant to most people, but it is especially geared to business people. It will appeal to anyone who has had trouble reaching the yearly self‐improvement goals that they have set for themselves.

Keywords

Citation

Bentley, C. (2012), "“I'm going to do it!” versus honoring intention: how to set goals and really keep them!", Business Strategy Series, Vol. 13 No. 4, pp. 193-195. https://doi.org/10.1108/17515631211246276

Publisher

:

Emerald Group Publishing Limited

Copyright © 2012, Emerald Group Publishing Limited

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