Strategy in crisis: knowledge vacuum in practitioners

Abstract

Purpose

The purpose of this paper is to help organisations view strategy as a profession and something that needs training rather than something that is hard‐wired in executives when they are employed to top positions in organisations.

Design/methodology/approach

The author conducted research in organizations and found that strategy is in a state of crisis and has hit on hard times, mainly because executives do not have knowledge in strategic management and organisations make assumptions when executives are employed that they are strategists.

Findings

The assumption that when executives are employed they can think and act strategically has been refuted by this study since executives have shown lack of knowledge of strategic issues.

Practical implications

Methods are provided for organizations so that they can reduce the vacuum in strategy practitioners.

Originality/value

This paper gives practical advice from situations in organizations and helps organizations to reduce the vacuum in strategy practitioners.

Citation

Dandira, M. (2012), "Strategy in crisis: knowledge vacuum in practitioners", Business Strategy Series, Vol. 13 No. 3, pp. 128-135. https://doi.org/10.1108/17515631211225288