Coaching for results

Abstract

Purpose

This paper aims to help coaches better understand their approach to coaching and to help those being coached to have a sense of options in selecting a coach. And, to overview the field of coaching and offer a typology of approaches.

Design/methodology/approach

This paper lays out the purposes of coaching, then review two models or approaches to coaching: behavior vs. results. Then goes through the steps for doing each.

Findings

This study finds that there are two ways to approach coaching, each with pros and cons and a clear methodology.

Research implications

We could study these two approaches.

Practical implications

We could help coaches do their work better and help those selecting coaches make more informed decisions.

Originality/value

No one has contrasted these two approaches to coaching and laid out the methodologies for doing each approach. This should help coaching move to a more rigorous definition of models and approaches.

Citation

Ulrich, D. (2008), "Coaching for results", Business Strategy Series, Vol. 9 No. 3, pp. 104-114. https://doi.org/10.1108/17515630810873320