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Coaching for results

Dave Ulrich (Professor at the Ross School of Business, University of Michigan, Alpine, Utah, USA and partner of The RBL Group.)

Business Strategy Series

ISSN: 1751-5637

Article publication date: 25 April 2008




This paper aims to help coaches better understand their approach to coaching and to help those being coached to have a sense of options in selecting a coach. And, to overview the field of coaching and offer a typology of approaches.


This paper lays out the purposes of coaching, then review two models or approaches to coaching: behavior vs. results. Then goes through the steps for doing each.


This study finds that there are two ways to approach coaching, each with pros and cons and a clear methodology.

Research implications

We could study these two approaches.

Practical implications

We could help coaches do their work better and help those selecting coaches make more informed decisions.


No one has contrasted these two approaches to coaching and laid out the methodologies for doing each approach. This should help coaching move to a more rigorous definition of models and approaches.



Ulrich, D. (2008), "Coaching for results", Business Strategy Series, Vol. 9 No. 3, pp. 104-114.



Emerald Group Publishing Limited

Copyright © 2008, Company

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