Coaching for results
Abstract
Purpose
This paper aims to help coaches better understand their approach to coaching and to help those being coached to have a sense of options in selecting a coach. And, to overview the field of coaching and offer a typology of approaches.
Design/methodology/approach
This paper lays out the purposes of coaching, then review two models or approaches to coaching: behavior vs. results. Then goes through the steps for doing each.
Findings
This study finds that there are two ways to approach coaching, each with pros and cons and a clear methodology.
Research implications
We could study these two approaches.
Practical implications
We could help coaches do their work better and help those selecting coaches make more informed decisions.
Originality/value
No one has contrasted these two approaches to coaching and laid out the methodologies for doing each approach. This should help coaching move to a more rigorous definition of models and approaches.
Keywords
Citation
Ulrich, D. (2008), "Coaching for results", Business Strategy Series, Vol. 9 No. 3, pp. 104-114. https://doi.org/10.1108/17515630810873320
Publisher
:Emerald Group Publishing Limited
Copyright © 2008, Company