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Coaching for results

Dave Ulrich (Professor at the Ross School of Business, University of Michigan, Alpine, Utah, USA and partner of The RBL Group.)

Business Strategy Series

ISSN: 1751-5637

Article publication date: 25 April 2008

Abstract

Purpose

This paper aims to help coaches better understand their approach to coaching and to help those being coached to have a sense of options in selecting a coach. And, to overview the field of coaching and offer a typology of approaches.

Design/methodology/approach

This paper lays out the purposes of coaching, then review two models or approaches to coaching: behavior vs. results. Then goes through the steps for doing each.

Findings

This study finds that there are two ways to approach coaching, each with pros and cons and a clear methodology.

Research implications

We could study these two approaches.

Practical implications

We could help coaches do their work better and help those selecting coaches make more informed decisions.

Originality/value

No one has contrasted these two approaches to coaching and laid out the methodologies for doing each approach. This should help coaching move to a more rigorous definition of models and approaches.

Keywords

Citation

Ulrich, D. (2008), "Coaching for results", Business Strategy Series, Vol. 9 No. 3, pp. 104-114. https://doi.org/10.1108/17515630810873320

Publisher

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Emerald Group Publishing Limited

Copyright © 2008, Company