Redefining the paradigm of global competition: offshoring of service firms

Pieter Klaas Jagersma (CEO of eXistenZ Investments, Professor of International Business and Export Management at Nyenrode Business Universiteit, Breukelen, The Netherlands, and Professor of Strategy at Amsterdam Vrije Universiteit, Amsterdam, The Netherlands. pkj@wxs.nl)
Désirée M. van Gorp (Assistant Professor of International Business at Nyenrode Business Universiteit and Director of Nyenrode Institute for Competition, Breukelen, The Netherlands. D.vGorp@nyenrode.nl)

Business Strategy Series

ISSN: 1751-5637

Publication date: 1 January 2007

Abstract

Purpose

The article discusses offshoring as an irreversible trend that is redefining the paradigm of global competition of service firms, and provides insight and practical advice regarding the offshore behavior of service firms for management professionals.

Design/methodology/approach

The offshoring process is applied to service firms including lessons learned. It is largely based on the results of a research study among 247 service firms determining their offshore behavior and illustrated with examples of their offshoring activities.

Findings

Offshoring is redefining global competition and service firms should use it as a tool to create a competitive advantage vis‐à‐vis their competitors. In doing so they should careful prepare offshoring in different phases of the process as suggested in the 4M approach. Moreover, they should decide in an early stage on monitoring, reporting and measuring the offshoring process and secure continuous commitment from management.

Research limitations/implications

The offshoring process referred to in this article as the 4M approach should be further tested among service firms.

Practical implications

Providing insight and practical advice regarding the offshore behavior of service firms for management professionals.

Originality/value

Research in the past has been largely focused on manufacturing firms. This article focuses on service firms and is based on findings of primary research executed by the authors.

Keywords

Citation

Klaas Jagersma, P. and van Gorp, D. (2007), "Redefining the paradigm of global competition: offshoring of service firms", Business Strategy Series, Vol. 8 No. 1, pp. 35-42. https://doi.org/10.1108/17515630710686860

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Publisher

:

Emerald Group Publishing Limited

Copyright © 2007, Emerald Group Publishing Limited

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