The service environment: functional or fun? Does it matter?
International Journal of Culture, Tourism and Hospitality Research
ISSN: 1750-6182
Article publication date: 7 August 2009
Abstract
Purpose
The purpose of this editorial is to introduce the reader to three papers discussing the role of atmospherics within predominantly hedonic service settings.
Design/methodology/approach
This editorial introduces the papers in this special section.
Findings
Atmospherics plays a significant role in determining how consumers and patrons perceive and interpret hedonic services.
Originality/value
The first study examines how atmospherics can impact the overall meanings patrons attach to visiting a hedonic facilities. The second study looks at the role of promotional materials on setting the tone for fringe festivals. The third study investigates the role of atmospherics in green consumerism.
Keywords
Citation
Joseph‐Mathews, S. and Bonn, M.A. (2009), "The service environment: functional or fun? Does it matter?", International Journal of Culture, Tourism and Hospitality Research, Vol. 3 No. 3, pp. 187-192. https://doi.org/10.1108/17506180910980500
Publisher
:Emerald Group Publishing Limited
Copyright © 2009, Emerald Group Publishing Limited