Corporate social responsibility, leadership, and brand equity in healthcare service
Abstract
Purpose
This study aims to analyze the linkages among corporate social responsibility (CSR), leadership, and brand equity in hospitals in Vietnam.
Design/methodology/approach
Analyses of variance and structural equation model are resorted to in this study.
Findings
The findings reveal that transactional leadership is correlated with legal CSR and economic CSR. Transformational leadership, on the other hand, cultivates ethical CSR, which in turn positively influences brand equity. A direct bridge between transformational leadership and brand equity is also detected.
Originality/value
The study offers insight into the linkage pattern of CSR, leadership, and brand equity in hospitals in Vietnam.
Keywords
Citation
Trong Tuan, L. (2012), "Corporate social responsibility, leadership, and brand equity in healthcare service", Social Responsibility Journal, Vol. 8 No. 3, pp. 347-362. https://doi.org/10.1108/17471111211247929
Publisher
:Emerald Group Publishing Limited
Copyright © 2012, Emerald Group Publishing Limited